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08-23-2007, 10:18 AM
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Situation Analysis v. Market Analysis?
Does anyone know the difference between situation and market analysis in Prin. of Marketing?
Thanks!     
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08-23-2007, 12:54 PM
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Hope this helps explain the difference
Situational Analysis Definition:
A process internal to the overall organizational strategic planning process. Involves research and analysis of both internal and external environmental factors, consideration of organizational successes and failures, and the impact of the organization's past and present abilities to reach its goals. Market Analysis Definition: Research intended to predict the future of a market. The process of determining factors, conditions, and characteristics of a market.
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Amy Excelsior College - BS Business CLEPS Humanities 67 Natural Sciences 62 Social Sciences and History 67 Principles of Macroeconomics 64 Principles of Microeconomics 60 American Government 52 Principles of Management 70 Principles of Accounting 54 Principles of Marketing 71 Business Law 65 DSST Principles of Finance 53 Business Law II 53 FEMA 15 credits
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