Principles of Marketing - CLEP - REA book

[swthing64]

Thanks again for the information. I'll keep pluggin' away at the REA book, its practice tests and IC. I don't feel as overly anxioius on this one as opposed to the microeconomics test. Mainly b/c, as you said, we've all been a consumer most of our lives and some of these marketing terms do come fairly easy.

Thanks again.

Originally Posted by siersema

I have no previous experience, just an interest in general business. A little informal help with previous employers I guess. I've also been a consumer most of my life and I think that helps a lot There seemed to be a good amount of questions that were easy to me such as what is a loss leader, product placement, cooperative advertising and so on. The one thing that I was a little surprised by was the number of questions that were related to e-commerce (perhaps 8-10). I don't think the study guide reflected these, but they weren't difficult. One of them even asked how an online vendor creates a community for it's customers.. mmm what are we using right now?

I don't normally take a test with such a small amount of study. I usually take a practice test (an official one if possible) and then base my study off how well I did on it. I've only skipped additional study on the Marketing & Management CLEPs.

Good Luck!

[adrian]

Swthing64, If you could I really appreaciate it. After doing quite terribly in prin of accounting I need a boost so I need to pass all my exams from now on and I need all the help I can.
I live in St. Louis, MO so let me know how much to pay you.


...Also thanks for the links in your thread siersema