Steve,
I know this is still a form of "word of mouth", but what about promoting the posting of your flyer at testing centers through existing members?
Maybe you already do this (?), but you could offer $5 off a month's membership if members post the flyer at their testing center and you get new business as a result (isn't there some way for you to find out how the new member found out about you)?
When I told my CLEP test proctor about you, she was VERY interested and told me I could post your flyer there, which I plan to do the next time I go in. Also...do you have a similar flyer for DANTES? I could post that one when I take my next exams on 07/31.
Anyway, just my 2 cents worth! You have a great website, and I would love to help you get more business in any way I can. Keep up the great work - we all really appreciate what you've done here!
