I agree with Brian regarding the slippery slope of elitism among college degrees...and for the record, it never ends.
NA vs. RA
RA vs. AACSP
Tier 1 vs. Tier 2/3/4
Ivy League vs. wanna-bes like Colby/Bates/etc.
...and so on and so forth.
For what it's worth, I think it's just a checkbox with Bonus points awarded for Ivy League. Since 90% of the schools are 'unknowns' - the least expensive option may be the 'best' (e.g. given 2 unknown schools - select the least expensive).
At the risk of oversimplifying, if you just want a terminal Masters, consider Aspen (perhaps for a raise at work). If you're looking for prestige, I would recommend something like
Harvards-ALM for $20k (or perhaps
Columbia). As for the options in between, you'll find few options less expensive than Aspen (in the US) or more prestigious than Harvard or Columbia (IMO).
Just my 2 cents...